This is a program from participating Kerasote Theaters in Illinois, Ohio, Indiana, Minnesota, Missouri, Colorado, Wisconsin and Iowa.
If you are in one of these states you can sign up for this program and see movies that have been out for about 2 weeks for $5 each.
You can check online for qualifying movies in your theater before you go, or wait for their email on the listings for the week.
When you sign up they send you a membership card for you to use when you go to the theater. Whatever you do, don't forget your membership card or you'll end up paying full price.